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Luis Jordan
Luis Jordan

6 Followers

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A Holistic Definition of Brand Experience

Even though there is plenty of literature about brand and marketing concepts, Brand Experience still seems intangible and premature. However, we all thrive for experiences. Therefore it’s essential for brands to design brand-related experiences. But what are actual aspects of Brand Experience? …

Brand Experience

9 min read

A Holistic Definition of Brand Experience
A Holistic Definition of Brand Experience
Brand Experience

9 min read


Pinned

Playful Design — Design for pleasurable, playful and enjoyable experiences

Did you know that there is a framework to design for playfulness? It’s called PLEX . About a year ago I first found out about Playful Design reading the paper “An Exploration of Designing for Playfulness in a Business Context”¹ and I applied the framework on a project that turned…

UX Design

5 min read

Playful Design—Design for pleasurable, playful and enjoyable experiences
Playful Design—Design for pleasurable, playful and enjoyable experiences
UX Design

5 min read


Feb 12, 2021

Millennials — Characteristics, Values and Branding for the Gen Y

Since I have done a lot of projects that were targeted at Millennials (or Generation Y), I piled up a bunch of facts about them that might help you with your research. Plus I’m one of “them” so I should know best — right? Well, interviews with your real users…

Millennials

5 min read

Millennials — Characteristics, Values and Branding for the Gen Y
Millennials — Characteristics, Values and Branding for the Gen Y
Millennials

5 min read


Jan 19, 2021

Achieve Your New Year’s Resolutions with the Help of OKRs and KPIs — The Cycle of Goals

It’s that time of the year again when we think about our life, work, experiences, and resolutions of the past year. We ask ourselves what we achieved, what we couldn’t accomplish, what made us sad, and what made us happy. If your reading this chances are you’ve already set your…

Goals

6 min read

Achieve Your New Year’s Resolutions with the Help of OKRs and KPIs — The Cycle of Goals
Achieve Your New Year’s Resolutions with the Help of OKRs and KPIs — The Cycle of Goals
Goals

6 min read


Oct 19, 2020

Simple, Fun and Functional — A Design Philosophy

As designers we often struggle to find that specific and unique style that would differentiate us from all the other creators out there. As Chris Do points out, truth is that the world is full of undifferentiated makers. …

Design Philosophy

5 min read

Simple, Fun and Functional — A Design Philosophy
Simple, Fun and Functional — A Design Philosophy
Design Philosophy

5 min read

Luis Jordan

Luis Jordan

6 Followers

UX Concepter | Strategic, Ambitious & Minimalist

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    Freehand by InVision

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    Jonathan Heuser

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    COBE Team

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    Sebastian Winter

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